Welcome to Dairy Project

Implementing Organization Dairy and Rural Development Foundation (DRDF)
Geographic Focus All four provinces, with major focus on Punjab
Time Frame Three years (July 2011 - July 2014)
Beneficiaries Rural population connected to the livestock sector

The dairy and livestock sector contributes around 11 percent to the Gross Domestic Product (GDP) of Pakistan. There are 7 million farming families and 67 million cattle and buffaloes in Pakistan. More than half of the dairy farmers live in the Punjab province. Most of the dairy farmers have only two to three dairy animals and do not follow progressive dairy farming practices. Moreover, few farmers have access to veterinary and breed improvement services, which can improve dairy animals’ milk yield. Lack of livestock related business only exacerbates the situation. As a result, milk yields are abysmally low in Pakistan and livestock holding has not become a source of prosperity for most of the farmers despite its huge potential for being so.

USAID-DRDF Dairy Project

The Dairy Project is a joint effort of United States Agency for International Development (USAID) and Dairy and Rural Development Foundation (DRDF) to foster sustainable increase in dairy and livestock productivity through adoption of best farming practices, breed improvement, availability of timely extension services, and promotion of livestock businesses. Due to the vital importance of livestock sector in the rural economy of Pakistan, the Dairy Project’s extensive training programs for dairy farmers, women livestock extension workers, and artificial insemination technicians will play an important role in transforming livelihoods of rural communities.

Project Components

USAID-DRDF Dairy Project plans to maximize the potential of Pakistan dairy sector through four components built on the premise that effective training and awareness building can quickly align the local dairy sector with the modern best practices; thereby improving sector’s productivity. All training programs include a clearly defined mix of theory (30%) and practical exercises (70%) for better understanding of the training lessons.

1. Training And Support For Dairy Farmers

9000 farmers and 100 farm managers will be trained in best farm practices, improved feeding and animal nutrition, basic level animal health management, farm equipment management, shed management, and the importance of improved breeds.All participants are provided with a support kit to improve farm management practices for increased milk yield and earnings.

2. Training And Support For Artificial Insemination Technicians (AITs)

2000 AITs will be trained and established as small entrepreneurs. Training will include a mix of theory, demonstration and practical exercises related to insemination and the safe handling and maintenance of insemination guns, liquid nitrogen cylinders for transporting semen, and other AI supplies and equipment. All participants are provided with a support kit to jump-start their businesses and improve incomes.

3. Training And Support For Women Livestock Extension Workers (WLEWs)

5000 WLEWs will be trained, out of which around 2000 women will specialize as Livestock Health Workers; while 3000 will specialize as Livestock Business Entrepreneurs. All trainees are provided with a support kit to kick-start businesses for better earnings.

4. Awareness Campaign

A mass awareness campaign will be implemented on best dairy farming practices. The awareness campaign through TV and/or radio will be aired in about 2000 villages.

The Project Aims to Increase
  • Use of livestock health and nutrition services, which will lead to better livestock health and productivity
  • Farmers’ access to the services of livestock extension workers
  • Use of livestock health and other related services (including entrepreneurial services)
  • Use of best dairy farm practices
  • Use of artificial insemination services, which will lead to breed improvement
  • Farmers’ use of quality artificial insemination services from self-employed artificial insemination technicians
  • Market Linkages of dairy farmers, women livestock extension workers, and artificial Insemination technicians

Success Stories

  • “Providing for 11 dependents at a time of rising costs is a daunting task” says Muhammad Rasheed Ahm Read More

  • “If you are committed, hardworking and have a thirst for knowledge then nothing can hinder your succes Read More

  • Bushra Yasmeen belongs to village 769 GB in Pir Mahal Zone, where she lives with six children and her husba Read More

  • Unemployed in 1998, Ali Muhammad left his village and home in Shorkot, Punjab to relocate to Dubai to work as an Read More

  • Dairy farming entrepreneurship can be a daunting initiative for most. For Muhammad Zubair from Tehsil Kamalia, To Read More

  • “Life as a young laborer in Chichawatni, district Sahiwal was always uncertain. I knew my days as a laborer w Read More

  • 21-year old Rahat Parveen’s life appeared to be like a dead-end, after she was forbidden to return to school two ye Read More

  • Mushtaq Ahmad, a dairy farmer from Nawan Chak, Tehsil Shorkot, District Jhang (Punjab) was managing his farm wi Read More

Knowledge Corner